This illustrates the confidence level that MTV has, but mainly the CEO. I choose this article because honestly i was watching Jersey Shore, and an article on MTV came out so i saw no reason not to write about this. But what first caught my eye was the title of the article "MTV is not broken". this brought to my attention because when people think of MTV they think of really entertaining shows from "teens and young adults". and i just had curiosity on why they would even state a comment of MTV not being broken, but now we know why.
This actually does not have an impact on me as a student because its irrelevant. However as a future filmmaker this makes me aware that one must always be on the very climax of his/hers game, and if not percentages will lower harshly and someone else WILL step up next. http://www.deadline.com/2012/11/viacom-mtv-philippe-dauman/