Paramount Home Media, and Warner Brothers Entertainment united today (October 4th, 2012) and claimed there alliance revolving around more than six hundred catalog titles from Paramount's film library. The deal that Paramount allows Warner Brothers is to distribute the more than six hundred titles to physical Blu-ray and DVD with Paramount's exclusive rights to the United States and Canada, and Paramount's UltraViolet offerings will be available to non-exclusive rights through Flixster. This also allows Warner brother to manufacture on demand rights to "include UltraViolet Digital Copy bundled with packaged media." In return Paramount will receive all digital rights for their titles, including EST, VOD, and subscription VOD. This is a three year deal that will take full effect on New Years day of 2013, only approximately 100 cornerstone titles such as major movie franchises are excluded from the agreement.